The star of CNBC’s ‘The Profit’ explains to Borzou Azabdaftari, managing partner at The Falcon Lab, how to concisely communicate what his business does.
BY ZOË HENRY
Marcus Lemonis, the entrepreneur, investor, and star of CNBC’s hit series The Profit, has sage advice for multidisciplinary startups: “The tighter your story is, the less you can screw it up.”
He cringes, on the other hand, at vague descriptors like “boutique” and “outsource,” which Borzou Azabdaftari initially uses to explain what his company does.
Azabdaftari appears as the featured business owner on Tuesday’s episode of Ask Marcus Lemonis. Each week on Inc.com, an entrepreneur meets with Lemonis, and gets the opportunity to ask him one pressing question about a major business challenge.
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http://www.inc.com/zoe-henry/marcus-lemonis-borzou-azabdaftari-falcon-lab.html
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